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Zaffiria
Zaffiria is a public media education centre based in the Province of Rimini.
It organizes activities in schools and outside schools with pupils from 3 to 23 years. Zaffiria works with 5 municipalities: Bellaria Igea Marina, Santarcangelo, Verucchio, Torriana e Poggio Berni and for the Province of Rimini.
Since 2008, Zaffiria collaborates with the Centre Alberto Manzi, a regional project about media education, literature for children and citizenship.
Every two years, Zaffiria organizes a national congress/festival with the main actors of this field in Italy: Medi@tando.
At European level, Zaffiria participated in three European projects: Media educ, a project that promoted one European observatory about media education and media educators and one European congress in Belfast in 2004; Log in the media, about migrant students and media; Euromeduc (three seminars around Europe and one European congress in Italy).
Zaffiria makes a lot of projects in intercultural media education: at the local level, with the schools and others institutions as museums, libraries, youth centres. Zaffiria is also partner of Media4me (Media education for a multicultural Europe) based in the Netherlands.
For any information contact us at
zaffiria@comune.bellaria-igea-marina.rn.it
Or +39 0541 341642 - +39 320 9242927
Media education: how we work
In the first meeting with the students we introduce the subject through materials that stimulate the emersion of the colours and shadows of the various opinions and representations. The first phase (following various meetings) has the objective to make the experiences of the pupils visible, their ideas, mental representations not only of the subject chosen by the tutors, but also on media consumption and the medium they are analyzing. This general talking around the subject allows not only to know what the children like or not, but also what are the concepts and words that lack the student to be able to think better, which visions should be enlarged, making them more complex or revised under the light of the new knowledge constructed in the laboratories.
The second phase concentrates on analysing a text (a commercial, news, a hero, a story…) giving light to the composing aspects of the sense. This phase of deconstruction allows beginning to understand the complexity of language, the interaction of the codes and their sophisticated application.
In a third phase we work on a media production: it can be a final product like a short film or a cartoon, or a role play and simulation games where ideas and storyboards are produced.
Media Education
Media Education comprehends the study, the teaching and learning of modern media and their expression. It is the field of educational, communicative and media knowledge and praxis directed to the education of the individual, in order to promote the development of the critical/ creative dimension, to abet the negotiation of new meanings, literacy in new languages, the awareness of the partiality of media representations and messages. The objective is to concretize the social participation of everyone and democratic coexistence.
The interest is on the use of the media and their consumption, their role in society, their inherent modalities of perception and participation, and the creative work that can be developed out of its utilization. To know how to decode the media has become a necessity: it is from the mass media that we extract our information about the world, our representations and perceptions of what surrounds us. The mass media often feed our imaginary, our prejudices, our Charta of values. They tell us about pleasant and simple worlds in which we would like to live, they influence our choices, inspire our dreams. In such a way that in one of the last conferences on media education “Les jeunes et les médias” organized by GRREM (Group de Recherche sur la Relation Enfants Médias) has been hypothesized an article that could enlarge the universal declaration of Human Rights: “All citizens have to right to be given the possibility to interpret dominant messages that are continuously sent by society. As a consequence all states have the duty to responsibly their educational system in order to promote adequate instruction that can ameliorate the understanding of media institutions and their intentions, the languages that are played out, the conditions of the reception of these messages and to guarantee freedom of thought and opinion of the citizen.”
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